Senior graphic, web, and multimedia designer with more than 13 years experience designing for the web, print and video. Creative marketer and problem solver helps companies articulate their messages to their customers and translate them into identity and creative through a wide variety of media. Received company-wide awards for several high-profile projects. Highly skilled in the following technologies:
Provide contract Internet services for businesses and organizations to create and implement an Internet presence. Design and maintain Web sites, HTML email, graphics, ads, videos and other marketing materials. Partial client list includes:
Provided Web design and production of online materials for marketing campaigns and membership websites using HTML, CSS and Flash to design Web pages, landing pages, HTML emails, banners and Web graphics. Designed and created multimedia videos for internal and external clients.
Designed and created innovative multimedia videos and presentations for DVD, online, PowerPoint, viral marketing, corporate communications and television on a very limited budget, saving the company up to $10,000 per video.
Created Flash Web site demonstration videos for clients such as FYE, Bank of America, American Express and 53rd Bank, providing extra value to clients while saving the company $5,000 to $10,000 per video.
Received Standing Ovation Award and other company-wide recognitions for several high profile projects.
Created a Flash interactive online campaign ordering tool to allow clients to design and order printed marketing materials, saving the company over $30,000 in external costs.
Designed, edited and released blast marketing emails for Affinion marketing efforts that increased customer engagement, incentivized site usage and increased member retention.
Worked closely with account executives, product managers and copy writers to maximize online enrollments.
Created landing pages that helped increase user enrollments.
Responsible for daily production of company Web site graphics, banners and fulfillment email; creation of new concepts; and maintenance of existing online collateral for clients.
Researched competition and evaluated current industry standards.
Lead designer responsible for developing marketing material for Web site, direct mail, email, signage and advertising.
Managed design concepts and project execution of waterworks.com, intranet and in-house creative projects on time and on budget.
Redesigned company Web site so it would be more consistent with the branding, load faster, be easier to navigate, while improving SEO.
Established and maintained trafficking process for new ideas and content to Web from all contributors and users.
Partnered with IT on hosting and infrastructure issues.
Managed conception and layout of internal design projects, including; logo placement, tear sheets and price lists, in-store graphics, packaging, stationary, invitations, advertising layouts, and tradeshow exhibits.
Partnered with external resources on projects to enforce color accuracy and product integrity through matchprint and color proof processes.
Partnered with VP of Creative Services to oversee and enforce corporate branding across all projects and communications.
Designed and created graphics and layouts for company Web site, intranet, signage, printed and online ads, tradeshow displays, brochures, invitations, CD covers, and other marketing materials.
Developed successful marketing campaigns to promote company products and events such as Webcasts, conferences and seminars.
Created interactive quarterly company newsletter.
Created, designed and maintained company intranet, Web site www.arisglobal.com and numerous microsites.
Created online marketing such as banner ads, email and surveys.
Developed eye-catching introduction pages, news tickers, animations and online ads using Flash.
Created and designed in-house printed pieces such as white papers, tear sheets, postcards and literature.
Provided original digital photography and image manipulation for print, online, PowerPoint presentations and Webinars.
Created logos for company products and services.
Managed design and content for www.greenfield.com and www.greenfieldonline.com which were among the top 100 most visited Web sites at the time.
Designed HTML email newsletters for viral marketing campaigns, product updates and company news.
Created graphics, designs and original photography for Web sites, print media, sales presentations, collateral material and animated marketing banner ads.
Developed, launched and maintained Web sites for new products and services on an ongoing basis.
Contributed to key marketing strategies and tactics by producing imagery and layout for custom Internet surveys, Web site, specialized panel sign-up Web pages and international Web pages.
Developed and maintained all aspects of company Web sites: etechnologycorp.com, stocksandmoney.com, mckenziewebster.com and more.
Created Flash animations, animated graphics, feedback forms, banner ads and other interactive artwork.
Provided original digital photography and image manipulation
Created logos, trifold brochures, advertisements and various print marketing pieces.
Developed new sales territory in the northeast region, addressed and consulted with small businesses to assess their Web site needs, develop an Internet presence and provide training.
Fulfilled the technical sales needs for photographic and mass market retailers in New England and New York.
Performed trade show and in-store demonstrations of photographic and digital equipment.
Designed and executed A/V presentations and specialized training seminars for consumers and salespeople to enhance product awareness and technical knowledge.
Developed detailed promotional and training materials for distribution to retailers.
Created store merchandising materials and displays for retail outlets.
Gathered competitive product information for the sales team.
Conducted new product introduction programs and used original photography to illustrate photographic products and techniques.
Bachelor of Science,
Southern Connecticut State University
Major – Graphic Design and Photography
Norwalk Technical College